Boots_straighten Boots have just launched what they claim is the UK’s first permanent home straightening kit based on the same Japanese straightening technology used by in-salon treatments such as Yuko. It’s basically the opposite of a home perm, and it's designeed to reduce the need for daily straightening. It comes in very cheap at £14.99, but you do need straightening irons to complete the process. My thoughts? Use at your peril - home kits are never entirely predictable!

Boots Straighten is available to buy online from 28th August and in store from 4th September. Boots are also giving away 50 kits.