Liberate your makeup bag with beauty Brand IQ – sticking to your fave brands may be easy, but if you don’t branch out, who knows what you could be missing out on. Brand IQ is your weekly dose of lesser known brands ripe for your picking. Fresh may be most well known for their controversial Cannabis Santal Eau De Parfum (which costs $75 if you fancy smelling like the forbidden weed) but from the same brand comes a lip gloss that couldn’t look more innocent. Gloss Absolute ($24) comes in cute as cases filled to the brim with lip hydrating and plumping ingredients.
Visit Fresh for UK shop and stockists or order online and get three free samples with every order (US only).
