Brand IQ: Primavera

Primavera were one of the original brands to bring aromatherapy principles to skincare (it was founded in the 1980s), and are certified by Greenpeace as a ‘green’ product producer. There’s a good chance you’ve used Primavera products before without realising it, as they also design and produce products for some of the main beauty manufacturers. As for their own products, the White Ginger and Mandarin Shampoo (£10.50) has recently been featured in the Times top 25 haircare products. Well worth a look if you're shunning chemicals.