Almay Intense i-colour

Only the other day I was talking about step-by-step makeup, and Almay's Eyes 1-2-3 is the latest no brainer eyes kit. Eyeshadow palettes are grouped by eye colour, with shades designed to bring out the colour of your eyes. Once you've chosen the correct palette, there's instructions on where to apply each shade, and co-ordinating eyeliner and mascara are available to complete the look. Yes it's a big marketing ploy to get you to buy the whole range, but it's perfect for when you don't know what shade to buy or what colour will suit you. Plus the eyeshadows are great - highly pigmented and a nice even texture. Now if only it came with a makeup artist to apply it for you.