Now some of 4V00's range of makeup for men I can just about - at a stretch - imagine men using. The Confidence Corrector concealer perhaps, or the Shine Reduction powder. There's others though, without sounding stereotypical, that only the vainest and gayest would touch - Shimmer tint adds sparkles for goodness sake, and Luminous Lips purports to provide a 'desirable wet gloss'. In other words, it's a lip gloss, and if you know a bloke who's going to spend £18.55 on a 'man' lip gloss, you may as well just lend him yours.


