Revlon Magic Retractable Cord Hairdryer

Look, no cord! It comes to something when the most exciting thing about a new product is the cable, but as someone who has a tangled box of electrical beauty products (hairdryer, straightener, epilator - it all adds up!) I find the idea of easy appliance extraction quite appealing. The mammoth 6ft cord will whizz up into the innards of the dryer when not in use, and the hair dryer itself is equipped with 2000 watts of blowing power, 'ionic' technology, a cool shot and a concentrator nozzle. It doesn't look that pretty, but who can complain when it tidies away so easily and costs only £19.99?