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Biotherm Homme Power Bronze

Mantan Although there's nothing on the bottle of fake tan that bans its use by the male of the species, they obviously need their own macho version to coax them into getting a little tanning help. Or so think Biotherm, whose new range, Biotherm Homme, features 'Power Bronze' - a moisturising tinted bronzer. It's only going to be available in Nordstrom and Macy's and is aimed at young professionals, college students, and the gay community.

Via WWD.com.

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Posted by on February 15, 2007 in Body Lotions & Creams, Bronzer & Self Tan, New Products | Permalink

Comments

 

Biotherm Homme is really ramping up with their products. I always wonder though just how large a market men's makeup (not that self tanner is makeup but you know) can really be.

Posted by: Almost Pretty | February 18, 2007 11:03 PM

 

This is great news! It's about time guys start looking great (for us girls, for their careers, or for themselves)... A bronzer isn't make up - it just makes the skin look healthy and zaps tired dullness and dark circles. Shouldn't men want something that will make them look indefinetely better? And for those who thinks it's feminine/vain, I say it's the new hyper-masculine: to look your best and being your best... I say: Go handsome man!

Posted by: Jane | August 4, 2007 9:14 PM

 

'the new hyper-maculine' - I like it!

Posted by: Charlotte | August 6, 2007 9:52 AM

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