Tanned Mischa Barton is the face of Superdrug's new SAFE (Skin Awareness For Everyone) Campaign in association with the Institute of Cancer Research. Mischa Barton said; "I feel very strongly about supporting the Institute of Cancer Research's SAFE Campaign. I spend a lot of my life in the sun and know how important it is to be sun aware and protect your skin. I hope that my support of Superdrug's important campaign will ensure everyone stays safe in the sun this summer whether at home, on holiday or even on the beaches of California." In aid of the campaign, sun care products are currently buy one get one free in Superdrug, and 'SAFE guards' will be hitting the beaches of Britain to encourage safe sun exposure with free applications of sun cream.
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