This, incredibly, is not a joke. Someone really did think that a fragrance specifically for your belly button was "a provocative new concept in scent for the new frontier in erogenous zones". That person, I was unsurprised to find out, is Jessica Simpson. The girl who thought Buffalo wings were actually made from buffalo.
The roll on fragrance will give your belly button shimmer, sweetness, and *shudder* "flavor". It used to be priced at £26, but it's now reduced down to £17. Which, quite frankly, is not cheap enough.
Ken Paves Jessica Simpson Hairdo Hairuwear Clip in Extension (one of Jessica's better product endorsements) | Jessica Simpson Deliciously Kissable Hot Topping



LOL
that's gross...how about cleaning your belly button instead of slapping on glossy/tasty perfume...cringe-worthy
Come on, its cute! I love having my belly button loved. Now if she would just come up with an adorable little lint picker.
Wow.
This is almost as good as her "Tuna - Chicken of the Sea" moment.
It seems to just be lip-gloss thats been renamed for another body part.