FACE Atelier Ultra Foundation

You may not have heard of FACE Atelier before, mainly because they're based in the US and Canada and are more of a professional make up brand, who, I might add, are not easy to find on our fair isle. Forget all that for a moment though - how much of a genius idea is this - as well as coming in ten different shades, their Ultra foundation also comes in Zero Minus and Zero Plus, which are ultra light and ultra dark shades for modifying your foundation to get an exact match to your skin tone. Sort of like DIY custom foundation. Lucky US folk can buy samples for US$1 a piece. The rest of us can moon over it on their website, and check out the Madonna Confessions Tour - FACE Atelier were the official make up sponsors.

Via Daily Beauty.