Brand IQ: Ina Crystals
What is it? A skincare range formulated around Himalayan White Gold Crystal and 84 other natural wonders of the world.
What's the big idea? Perhaps unsurprisingly, Ina Crystals is the only beauty range created with Himalayan White Gold Crystal. The latest wonder
ingredient, the crystals apparently 'encourage the skin's ability to self generate and revert back to its natural alkaline state'.
What to buy? The White Gold Purifying Face Mask is said to protect against pollution and leave your skin ravishingly radiant (don't they all!).
Can my wallet take it? Maybe, despite containing crystals and having names like 'White Gold Glow Face Wash' this isn't fall-over-in-shock expensive, but it ain't dirt cheap either. Prices start at £22 and rocket up to £90 for a gift set.
Oooh, I want some! Head to Space NK, where it's just joined their stock.
More Brand IQ: Caudalie | Fresh | Ecosoapia | Triology | Sohum.
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