Kiss and Makeup

New L'Oreal Glam Shine Natural Glow Nude Lipgloss, new photo-shopped Scarlett Johansson


L'Oreal have released a set of nude shades in the Glam Shine Lipgloss collection, and to promote it, they've just re-hashed Scarlett Johansson a different colour. Now I'm perfectly aware that plenty of digital wizardry goes into practically every image in the media, but isn't this a bit, well, lazy? Do L'Oreal not think we'll notice that Scarlett is in the exact same pose, but with a different skin tone, different lipstick and a different coloured top? Are they trying to prove the point that Scarlett has never been near a L'Oreal lipgloss? I would have been interested in your new nude line, L'Oreal, but this is just disappointing - and dare I say it, a little insulting, too.   

Related: Airbrush Me Software | Dove commercial - watch an image being retouched

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Posted by Charlotte Howells on June 28, 2007 in Budget Beauty, Celebrity Beauty, Lip Cosmetics, New Products | Permalink


I noticed this too, it totally sucks and makes you lose faith in any cosmetics advertising. My sister was just telling me that the lipgloss Scarlett is supposed to wear in the picture looks nothing like it in real life...hmm wonder why!

Posted by: Gemma | June 29, 2007 3:33 PM

I wonder if this was a surprise for Scarlett Johansson too!

Posted by: Queen of Suburbia | July 2, 2007 7:21 PM

what shade is she meant to be wearing in the nude ad does anyone know??

Posted by: tj | July 30, 2007 1:03 PM

The shade she's "wearing" ist Crystal Nude Glow, Nr. 405

Posted by: blubb | September 2, 2007 12:04 PM

hahaha yeah. i have crystal nude glow myself, it looks nothing like that.. but i love it nevertheless.

Posted by: sadie mae | September 4, 2007 4:12 PM

leave her alonee!
you knoew that every company photoshops their pics of their ads!?!?
besides sj is gorgeous in any way!

Posted by: joanna | January 28, 2008 1:37 AM

Joanna - I don't think anyone was saying anything about the way Scarlett looks, just the fact that L'oreal have photoshopped the colours so blatantly, rather than coming up with new ads that actually use the products in question.

Posted by: Gemma | January 28, 2008 10:15 AM

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