Lush 'Ask me why I'm naked' campaign against excessive cosmetics packaging
Staff at Lush stripped off recently and worked naked in an effort to protest against wasteful cosmetic packaging. And I have to agree with them, only recently I was bemoaning the fact that Stella McCartney's new CARE range comes in overly excessive packaging, and Lynx have also come under fire for their over the top packaging.
Loads of the Lush range comes sans packaging, so this is a great excuse to try something new while doing your bit for the environment!
Like that? Read this: Examined: The New Green Consumer Guide to Cosmetics and Toiletries | Cleanse without cleanser with the Jane Iredale Magic Mitt
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Comments
Luch are doing a fantastic job highlighting this important issue of excess packaging. I'm too scared to ever work at Lush in case they want me to bare my bum!!
Posted by: Emma | July 27, 2007 7:57 PM
Hehe Hopefully they won't make it standard uniform! I noticed some people had pants on to spare their modesty! I always wanted to work at Lush - it looked so much fun : )
Posted by: Charlotte | July 30, 2007 11:28 AM
Naked Soapworks issues Cease and Desist Demand to Lush Canada
Vancouver, B.C., August 17, 2007 – Naked Soapworks® today announced that it has informed Lush Handmade Cosmetics Ltd. of its Canadian trade-mark rights to the NAKED™ and GET NAKED™ trade-marks, and has demanded that Lush cease using Naked Soapworks® trade-marks as part of Lush’s recent “Get Naked” campaign.
Naked Soapworks® is based in Bowen Island, B.C. where it manufactures hand-crafted natural bath and body products. Naked Soapworks® products have been distributed through retail stores across Canada since 2002 in association with its NAKED™ trade-mark and its own GET NAKED™ promotional campaigns.
Despite all appearances from Lush’s current website and promotional materials, Lush is not affiliated with Naked Soapworks® and does not supply NAKED™ products.
Although Naked Soapworks® and it's owner, Laurel Bailey, agree with Lush’s message to buy products that are minimally packaged (or not packaged at all, like all NAKED™ soaps), Lush’s current campaign infringes Naked Soapworks® intellectual property rights and is creating confusion in the marketplace. The NAKED™ product line has used the slogan “Get Naked” for numerous advertising campaigns and correspondence. More information about NAKED™ products is available at www.nakedsoapworks.com.
for more press:
http://www.canada.com/theprovince/news/story.html?id=d1fa1754-ed4b-481d-a5fd-c0138cc67a0b
http://www.cosmeticsdesign-europe.com/news/ng.asp?n=79199-lush-packaging
Posted by: Laurel | August 24, 2007 5:09 PM
A scene I would expect to see at a very tame strip club or a bar not a bath and body shop.
Talk about desperate shock marketing tactics. I am quite sure there are other ways to get the message across. I feel sorry for any employees that did this due to employee peer pressure.
Sex sells but this is poor taste IMO
Just goes to show the morals of the company.
What next!!!!
Posted by: Sharon | October 8, 2007 1:32 AM
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