Kiss and Makeup

Dove Beauty Survey Results: We don't trust the beauty industry

Dove
The results of the Dove beauty survey have been revealed, in which they asked one million women worldwide what they thought of Dove, and 9 out of 10 women would recommend the brand to their best friend. No real surprise there considering it's Dove conducting the survey. But what's more interesting is the more general UK based results. They found:

31% of women believed that either none or very few beauty companies were trustworthy.
No one rated celebrity endorsement as the top incentive to buy a product.
45% valued beauty advice from their family and friends more than any other source.
69% aren't impressive by scientific jargon.

As a result of the survey, the overriding conclusion was that we desire a more honest relationship with the beauty industry. Hardly surprising when most beauty advertising is a pack of lies! What do you think?

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Posted by Charlotte Howells on August 2, 2007 in | Permalink

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