I'm a big fan of Jane Iredale cosmetics an her liquid eyeliner is always a handbag must have so I was excited that she was launching a new product at the show. Sadly I missed a demo with the lady herself but I did get to have a look at the new Powder-Me, a sunscreen that is also a powder. Now you can protect with a SPF30 and mattify at the same time. It protects from UVA and UVB and and uses titanium dioxide to get all the SPF goodness. Because this is a powder it's longer lasting than the usual creams and is completely free from all pollutants and uses all natural ingredients. I love the fact that it's a brush on powder as it means it won't leak all over my bag but I'll have to try it first to see if it lives up to its claims. It will be available from summer 2008 at Jane Iredale.
Like that? Try this: Brand IQ: Jane Iredale
