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Sneak preview: L'Oreal Double Extension Beauty Tubes mascara

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As the resident mascara fiend, when a sample of L'Oreal's new Double Extension Beauty Tubes found its way onto my desk, I was more than happy to give it a go. Mascaras that build up 'tubes' rather than traditional flaky fibres are the latest mainstream fad, despite the fact Blinc Inc have been selling them for years. L'Oreal have boosted the technology by adding a white basecoat for extra oomph. This is a good move, as previous tubing mascaras have lasted, but haven't been as dramatic as other formulas. Of course adding two colour-coded formulas means double the work of a normal mascara, but promises better results. You add the conditioning, lengthening base, let it dry and then top with the black top coat. Does it work any better than rivals? Keep reading to find out...

First, a confession. I am a terrible, terrible person. I sleep in my makeup. I have, on many occasions, woken up resembling a panda bear after a particularly vicious fight. For this reason, I'm already a fan of this product. Tubing mascaras save me from that hell if I forget to remove my slap after a late night. Until you apply warm water and gently slide the product off your lashes, you're left flake-free and fluttery.

L'Oreal definitely deliver here, as this product is budge-proof to the point of annoyance. I tested this by 'accidentally' sleeping in my makeup. The following morning my pillow was still white (which was a good thing since I was staying with family at the time) and my lashes actually still looked quite nice (if a tiny bit itchy - I wouldn't recommend you try and make this last two days, naughty!).

The white base coat seems to protect the lashes a little more than with other tube mascaras too, as I've often pulled the odd lash out when using rival tubing mascaras like those from Blinc or Clinique. With this one my lashes remained intact throughout removal.

But how does it look? Well, quite fabulous, actually. The white base coat (which is enriched with Ceramide R and B Panthenol) lengthens and builds up the lashes without weighing them down, and doesn't clump like a traditional mascara might. The black top coat is very sheer and it takes a couple of coats to conceal the white, but once you've done this, you're left with very long lashes that look well-separated and shiny. If you're used to really serious thickening, volumising products you might find this is a bit flimsy for your tastes, but it definitely lengthens as promised.

Overall, for a mid-priced product (RRP £9.99) this delivers amazing results. As a daytime mascara it's absolutely perfect. For night I might boost it with a flick of a volumising mascara on top - hopefully those tubes would still make removal less smudgy the next morning!

Double Extension Beauty Tubes Mascara is available from May for £9.99.

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Posted by Gemma on March 27, 2008 in Mascara, New Products, Product Reviews | Permalink

Comments

 

I've been using this for a couple of months now, and I adore it. It really makes the lashes exceptionally long. Lovely!

Posted by: Bjooti | March 27, 2008 3:25 PM

 

Oh wow! Exciting stuff
Just a question: Is this better than Maxfactor Masterpiece Max?
And I have a feeling that this really weighs down the curl of the lashes

Posted by: Crys | March 27, 2008 4:43 PM

 

Have you tried out Urban Decay's Lingerie and Galoshes? It works with any other mascara as a base and top coat. Though I'm not sure of any other plain tubing mascaras out there...

Posted by: Kimberly | March 27, 2008 5:49 PM

 

I never even realized that Stop 'n' Grow was a real product (I've been using nail clippers as long as I can remember) but I checked the link and I'm really surprised. It gives nails a bad taste to prevent biting. I learn something new every day!

Posted by: Bag Girl | March 27, 2008 8:17 PM

 

Just tried it this morning. It lengthens nicely, and has lasted the full day without smudges. Downside: It's water-based, so if you have to curl your lashes first, expect them to droop upon applying this product. I dealt with this problem by curling them far more than I normally would.

Posted by: dipi | October 21, 2008 10:47 PM

 

I have absolutely no idea where I can buy this lash tube stuff. Does anyone know? Help!!!! Please!!!!! Thanks...

Posted by: shari | November 22, 2008 7:03 PM

 

I want to try the l'oreal beauty tube mascara really bad, but i cant find it anywhere !!!!! CAN ANYONE HELP?

Posted by: Jennifer | November 25, 2008 5:13 PM

 

hi... got it a few days ago from smiths grocery in las vegas----so try in grocery stores. my lashes are thin and i tried it today while at work. i wasnt that excited how it turned out since i use other products and it seems the same if not less the effect to regular mascara. i will try it again when i get home to see if i take my time and put it on thick ---theres a change. Otherwise i think i will be dissapointed. Have fun.

Posted by: ms j | December 5, 2008 9:50 PM

 

I have used Blinc Inc.'s Kiss Me mascara for years. Today I tried the new Loreal Beauty Tubes. This mascara is awesome! Its about 10$ cheaper than Kiss me, and includes a lash builder formula that most other tube mascaras don't.

This is my new favorite mascara.

Posted by: y0uhoo | December 5, 2008 11:13 PM

 

why dont you include pictures?

Posted by: margaret | January 8, 2009 4:02 AM

 

the beauty tubes mascara is so amazing!!!! i have tried every mascara in the book and i have nothing but WONDERFUL things to say about this one. my lashes are already long, but they're blond. so i always wear black mascara. this kind makes my lashes look stunning and it is so unbelievably easy to take off. no makeup remover..all you need is water!

Posted by: Jackie | January 19, 2009 4:33 AM

 

The Loreal Lash Tubes are anything but amazing. They leave black flacks under your eyes which travel all over your face and the chemicals in the Mascara make your eyelashes fall out. I was sooo excited for this product to hit the market and when it did I was the first to get my hands on it but was really disappointed. Yes, they make your lashes longer but at what cost?? This product still needs to work out its kinks. There are far superior brands (lash tube extenders) that are friendlier to your natural lashes and wont leave your face looking like you just came from a KISS concert.

Posted by: Londyn | January 27, 2009 3:56 AM

 

I absolutely HATE this product.... I am losing eye lashes, left & right. I use Loreal make up remover & it is not stong enough to remove this mascara. I spend more time trying to get it off 1 eye than I do applying it to both eyes, only to be left with the black "tubes" all over my cheeks & forehead. I have gone back to my favorite brand Maybelline colossal volume express....
I love how it looks on, a few swipes from each side & your lashes look fantastic - but trying to get it off is a total pain in the pants....

Posted by: TTracey | January 28, 2009 2:39 PM

 

Tracey - I tried Colossal recently and loved it too. But if you ever do try this again, don't use make-up remover to get rid of it. It isn't meant to be removed with makeup remover or wipes, because it's formulated differently to other mascaras.

All you need is warm water and pressure. The water causes the tubes to expand slightly so they'll slide off. Just wet a cotton pad under the hot tap, hold it onto your lashes for a few seconds so the water penetrates the tubes, then wet your fingers and then slide the tubes off.

Posted by: Gemma | January 28, 2009 2:47 PM

 

Seriously!? I will give it another try tomorrow. Thanks so much! I wasn't aware it wasn't meant for the wipes or remover.
Thanks for the tip!

Posted by: TTracey | January 28, 2009 10:04 PM

 

I love mascara, and this one is at the top right now. I saw all the commercials and finally decided to try it. I have been using fiberwig mascara, which uses the fibers and love it as well. If I sleep in that one I wake up with little black pieces on my face, which is fine because it's better than raccoon eyes that are red and irritated. I love this loreal mascara, it looks great and comes off very easily. I use a cotton circle pad wet with warm water and carefully pull to remove only the tube. I love it and definitely recommend it.

Posted by: Cristina | February 15, 2009 3:29 AM

 

Dissappoimted! I looked so forward trying this product, but it does not deliver. My eyelashes were the same lenght as with my regular (cheap) mascara!!

Posted by: Blinkey | September 27, 2009 10:48 AM

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