Johnson's Baby Oil: Icon or Ad Con?

Does Johnson's baby oil really deserve the iconic status everybody gives it? In the beauty industry Johnson's baby oil is one of the most popular and unrivalled beauty products of all time and has been an "iconic beauty favourite" for over 70 years. It is used by many celebrities and loved by women and babies as well as make-up artists. Even though all of these people are still buying Johnson's, is it still worth paying the price for just the brand?

Johnson's baby oil, Johnson's baby oil with Aloe Vera, Johnson's baby light oil spray, and many different varieties have been developed over the years. However, you can buy baby oil at a cheaper price from your supermarkets. For example Asda sell baby oil (300ml) for 99p. So is it the quality of the baby oil we are paying for or is it actually the name we are paying for?

Avent have produced a light moisturising oil which is worth £3.50. The price is much higher than Johnson's. Once the baby oil has been rubbed into your skin, can you actually tell the difference or is it the persuasion of strong branding? Is your mind unconsciously associating Johnson with the soft touch of the baby's skin in that advert we know so well or maybe the smells of our past childhood?

[words: Katie Scott]

Like that? Read this: Top 50 Beauty Products 2006: Johnson's Baby Oil

Mandy

I have recently heard that Johnson's really isn't that great. apparently, the reason why it is "no tears" is because there is a numbing agent in it. so, the product may actually sting the eyes, but the eyes can't produce any tears.

KMc

after checking ingredients in top recommended make up removers selling for $10-15, I started using baby oil Gel (wallmart house brand) it works great on my combination to dry skin. I have been using it over a year and haven't used a quarter of the $1.50 bottle. The gel is so much easier to work with and does not make a mess. It never gets in my eyes. At such a low price you could to a brand comparison and decide for yourself. I put a pea size amount on a cotton pad lightly swipe across my eyelids and lashes wipe down the rest of my face and neck then go back to the eyes and work off the more stubborn make up. Then I use a clean wash cloth with warm water and go over the whole face and neck.

MandyPandy

Ad con. I agree with Allison, this stuff is just mineral oil with a cloying fragrance added in! I also agree that we're better off using plant-based oils instead.

Regina

I thought mineral oil was really bad for you?

allison

I haven't noticed a real difference between Johnson's and store brands - the scent is a little different is all. And the only ingredients listed on the bottles of both Johnson's and store brands are "mineral oil and fragrance." So you might as well use straight, cheap mineral oil really. I find most any oil works for general moisturizing and shower purposes. I'm a big fan of almond oil (both organic stuff made for bathing and plain old cooking type almond oil) mixed with sugar to make a scrub.

Johnson's Baby Oil: Icon or Ad Con?

Johnson's Baby Oil: Icon or Ad Con? - Comments

Came straight to this page? Visit Kiss And Makeup for loads more stories!