YouTube star Panacea81 signs a contract with Barry M!

My favourite YouTube tutorials have long since been those by the fabulous Lauren Luke, a.k.a Panacea81. Watching her deftly line her eyes with liner and describe in her soft lilting drawl how to correctly apply makeup has become something I watch on a daily basis, around the hours of 3pm, when I need a pick me up. She started doing tutorials in June 2007, and currently has a huge cult following with millions of viewers watching her demo's. She came to Barry M's attention as she regularly used their products, and they've just signed her up to work with them, and train to be a makeup artist! Woop de woop!

Dean Mero, Managing Director for Barry M says, "At first we were just chuffed that an independent reviewer like Lauren loved Barry M so much! As a brand we're known for our range of colours which Lauren uses beautifully. But then, after we watched more of Lauren's videos and spoke to her, we realised just what a fantastic talent she had and what a remarkable and empowering story she has to tell."

Lauren says, "I've always wanted to be a make up artist and to make a living from working in the beauty industry. Barry M simply asked me what I needed in terms of support whist allowing me to remain at college to gain my qualifications and to work independently. My sole intention when I started my YouTube tutorials was to help other women like me to feel confident and to look good - whoever they are. I'm not a glamorous make up model and, because of that, women seem to appreciate me more. And it's lovely to share my videos with them and to give them ideas."

Good luck Lauren, we look forward to seeing more of you! x

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