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Now I've seen a lot of mascara's in my time, from lash clumping bad boys, to uber treasured volumizing babies that I lurve, but I've never seen anything quite like this before. What Givenchy has done is used a SPHERICAL brush to reach every single lash on the eye. The idea is that this brush will reach all of the lashes to the root and the tip as you apply it vertically, coating the lashes with mascara It's made out of elastomer awhich helps it glide over lashes, and it offer precise application.

The formula is created from water and a cutting edge polymer which sticks to the lashes, separating and lengthening them. It's available in black and brown and will cost £17 from Givenchy, available September 2008.

Related: Sneak preview: L'Oreal Double Extension Beauty Tubes mascara