Car connoisseurs and master of design Porsche are taking their powers into the fragrance market, and have created the Essence, a scent they call timeless, with elegance, discretion and simplicity.

It combines top notes of ice, myrtle and juniper, mixed with middle notes of black pepper and coriander. It's a warm woody scent with icy overtones for a clean crisp smell. The bottle is made of brushed aluminum and a mixture of icy blue and black. There are other complementary products in the line, from after shave lotion, shampoo and deodorant and all are priced from £18-36. The scent will will be £52 for 80ml and £38 for 50 ml. The range is available from the 1st September at Harrods and nationwide from the 15th September.

Related: Summer Preview: Elizabeth Arden's New Perfume selection