Is your man worrying about his midriff? Try Ab Rescue from Lab Series
Men are getting more and more body conscious nowadays, but it still surprised me to see slimming cream for them on the market. Of course, they call it Ab Rescue, and have it in sleek MACHO packaging, but essentially it's a slimming cream. It contains soya protein with Caffeine (sound familiar) as well as Creatine, and is meant to tighten and tone the abdominal area.
They stress you should use it when you want that 'just been working out' feeling, which is equivalent to a girl wanting to fit into her LBD. Aww, bless 'em, they're as paranoid as us! It's £27 from Lab Series, and I'm sure the hot model on the display will have them buying it in bucketloads.