As you can tell it's quite hard to actually notice I'm waring a plum mascara. My eyes look brighter than usual, but I'm quite disappointed with actual colour as it's a very subtle hint of plum rather than a bright colour. My colleague pointed out that it looked like I was wearing a thin line of plum eyeliner, and when I removed it purple colours bled all over the tissue, instead of my usual black. So I guess if you want something very VERY subtle this is a good choice, otherwise stick to their regular black or go for a shade that will give you definite colour (Barry M are good for this). It's £14.50 from Benefit and will only be available for a limited time.
Related: L'Oréal Professionnel Colour Trophy 2008: London Finalist Salon Review - Headquarters, Kingston-upon-Thames I Which Mascara's are really waterproof? Kiss and Makeup gets Trigger Happy


