To start with, I wasn't sure about this. I do love Benefit but I didn't just want to jump on the bandwagon and adore this. However I couldn't help myself. The balm is just thick enough to feel creamy on the lips and the hint of colour is similar to the flush you get after you've been kissed. It's £12.50 from Benefit and it colours, protects and looks stunning in its retro pot. Ten out of ten!