Hilfiger create a scent for the modern man

Men do seem to be doing well in the beauty market nowadays, and they now have a lovely new scent to enjoy. It's called Hilfiger,THE fragrance (OK, I did the capitalizing myself) and is a step up from the childish/ teen orientated notes of their popular Tommy brand.

This is scent for the grown up male, 'who possesses an irresistible optimism. No challenge too big, he lives for the adrenaline rush'. Just my type then! But enough of the blurb, what's in this scent?

Well it purports to be a clean invigorating smell which is also timeless. It's made up with notes of Bergamot, Mandarin and Pink grapefruit which sounds very yummy, as I do love citrus-y scents. Add to that a mixture of Papaya, Curcuma and Rich Mahogany Wood and you have a heady base. It's sexed up with Tonka and Cashmere Wood to make it slightly warmer, and is packaged in a rather stylish vintage looking bottle. It costs £24.00 for 30ml and is available now.

Related: Perfume Review: Miss Charming from Juliette has a Gun

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