Blushes are one of those essential handbag staples, but there's often very little difference in texture and quality between brands. It takes a genius mind to take an established product and put a twist on it, and that's just what new ID Cosmetics have done with the i-blossom. You're looking at a blusher cheek stamp, similar to toys you played with as a kid, which literally stamps colour onto your cheek which you then blend in.
The blusher come in powder formulation in two shades, Petal and Rose and I've been testing the Petal version. I really like the cute pot it comes in, and it has a useful mirror on the base, so you can check what you're doing when applying the product. The product is stored in the lid, and then moves onto your skin via the spring loaded sponge applicator.
When you stamp this onto your cheeks you initially get two doll like circles, but they blend really easily into a lovely natural colour, and it's very useful if you're on the go and not carrying your brushes with you. It costs £16 from new ID Cosmetics, and I really like the silky finish it leaves on the cheeks.
Related: Product review: Clarins Summer Fever Sun Blush