Last year saw the rise of the electronic powered mascara with the likes of Estee Lauder and Lancome both launching their own models. Well Prescriptives are now entering the fray, and hoping their Motor-Eyes wand will help them gain a hold in that part of the market.
The mascara consists of a vibrating wand which coats the lashes whilst it curls, and the design is meant to make you need to exert minimal effort. It looks like they could be on to a winner- but I'll give you the full verdict when I try it next week. It will be available for £25 from the 25th April in Selfridges.
Related: You Spin me right round, baby right round: Thoughts on the SPINLASH