Sarah Fisher writes...
Low-price online brand ELF are stepping up the glamour (and the value) with their sleek new Studio range, available from July. Until the launch, there's a giveaway draw each Friday to win £25 worth of products.
Learn more after the jump.
Fans of a bargain will already be familiar with the genius of ELF cosmetics. The online store sells quality products for eyes, lips and face (hence the name), each costing a fraction of the price of its high-street counterparts. The products are minimally packaged (think clean, clinical white rather than opulent boudoir) and hard-working - many of them are multi-purpose, stretching your pennies yet further. ELF started life in the US, but is now a booming success here in Britain as well, and with most products costing just £1.50 each it's little wonder.
From July, they're stepping up their product range with a new selection of pro-quality tools and colour cosmetics called "Studio". They're a little more expensive (if you call £3.50 each expensive that is) but promise to be excellent quality, if the US reviews are anything to go by. They look pretty impressive too. Take a look at the Nars-a-like blusher/bronzer duo pictured and tell me you won't be tempted!
I'm especially looking forward to trying the cruelty free synthetic brush range, the eyebrow wax/powder compact and the double ended concealer pencil. One end concealer, the other an applicator brush. This has already won itself a reserved space in my handbag for sheer practicality of design.
To be entered into the weekly prize draw, just sign up for the Studio newsletter. See the ELF website for details.
In the meantime, why not sample the existing range? There's a strong Facebook following with plenty of promo codes available to fans - check out the ELF Facebook page.
