ronnie1resize.jpgA new campaign over in the States has a probing question: Is your boyfriend cute enough for Urban Decay?

If the man in your life struggles to understand the appeal of beauty junky-ism, here's something that will surely draw his attention - especially if he thinks he's a bit of a looker too. Urban Decay are currently running a competition to find two men gorgeous enough to adorn the tops of two new shades of their Pocket Rocket lipgloss.

Tragically for our homegrown Romeos, the competition is open to US residents only, but the entry page still makes for fascinating viewing...

If you're reading this from the 50 states, you might like to know that the competition runs from 15th June to 17th July, and the prizes include 2 nights in LA and a professional photoshoot for the two lucky males and their nominators, as well as $500 in Urban Decay products, $100 Urban Outfitters vouchers and $100 Apple store credit. Not bad!

or the rest of us, we can look forward to two new Pocket Rocket shades crowned with the winners' photographs in cheeky lenticular form - from one angle dressed, from another, cheekily denuded. The two shades will be released in summer 2010, joining the current stable of Pocket Rocket glosses. There are 8 shades ranging from sheer to intense, each bearing front and back views of a male specimen clothed, and with a tilt of the wrist, stripped to his underwear. The formula contains hyaluronic spheres to moisturise and plump the lips, and it's crème brulee flavoured too. Perhaps most remarkably, the tube is infused with pheromones that can be released by rubbing in the presence of the desired male target.

It seems UD have thought of everything - except possibly the reactions of existing boyfriends, who don't necessarily want their girlfriends to go out armed with such a potent weapon of seduction!

Pocket Rocket is available in the UK at larger Boots stores and department stores, RRP £10.28. [by Sarah Fisher]