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The term 'Tangoed' has rather derogatory connotation, relating to the general appearance of the 'stars' that tend to grace Page 3. Tango however are deciding to have a 'fun' play with words and are bravely launching their own brand of fake tan, entitled FakeTan-go.

Now you can choose to look like Ms Marsh/Jordan/ Lindsey Lohan/ Victoria Beckham with this delightful bottle, which resembles the 500ml fizzy drink. They've hired model Charlotte McKenna to front the campaign and have turned her a particularly virulent shade of orange.

Available on eBay soon for £5.99 a bottle, and possibly moving to the high street if sales go well.

Related: Cucumba salon does aroma tans!