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Supermarket sales soar when they start adding B.O.G.O.F deals to items, as all of a sudden that novelty Coco Pops cereal looks a lot more attractive when you¹re getting two of them. This also works with free gifts, as getting something a little extra always lures me in. Last year if you bought Lovely by Sarah Jessica Parker in Debenhams you'd get a free umbrella and notebook, and I had to literally force myself not to buy it- despite already have a 3/4 full bottle at home.

In a bid to increase consumer spending brands are now offering all sorts of incentives to get their customers back, and some of the free-with-purchase options are so covetable that their strategy is sure to work. Here are the four best ones available right now.


DKNY Be Delicious Pop Art Eau de Toilette, £29.39 with free Be Delicious Pop Art Bag

The beloved Be Delicious has had a makeover and is now covered in funky pop art prints, with a definite Warhol-esque feel. It still contains a delicious blend of cucumber, grapefruit and magnolia, but now it also has a bag to match! I think this tote is really stylish and think it would be great for crating around my gym kit in- or a very stylish way to do that supermarket shop.

PRESCRIPTIVES foundation + PX Five For Free in bag

This offer ends on the 27th September, so I'd suggest you get moving if you
want to take advantage of this. Nationwide Prescriptives counters (creators of those great custom blend foundations and concealers, sadly to be discontinued in Jan) are giving a way a great selection of mini products in a pretty purple cosmetic bag. All you need to do is head down to a House of Fraser and you¹ll get those goodies free with any foundation purchase. I love the False Eye Lashes Mascara that's included (mini versions are great for airports) and you also get a full size Colorscope Lip Gloss and travel sized Super Line Preventor Xtreme.

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Ed Hardy original Man Perfume with free Ed Hardy Messenger Bag

Here's a great gift for the boys out there- a lovely looking messenger bag by the tattoo king, when you purchase his latest scent. If you're really cheeky you could buy the scent as a present and nab the bag for yourself- as I think it¹s nice enough to be used as a stylish laptop bag. The scent is a mixture of bergamot and mandarin with a hint of musk, so you¹ll get a sweeter smelling man as well- bargain! Get it here.

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Origins £25 Skincare purchase gets you a free skincare starter set

I'm a big Origins already, so was completely bowled over by this offer. Seeing as most quality creams will cost you at least £35 anyway, they're literally giving away mini-sets for you to try, and it's also a great way to try out their various ranges. There are four options on offer; from skin brighteners to age Fighters, and each contain a sample of Modern Friction (an intensive but gentle scrub) as well as a mini cleanser and moisturiser. I'd suggest you invest in the High Potency Night-A-Mins moisturiser, £28, as I've been using this for years and find it really gentle and effective.