Ruby & Millie have a very successful makeup range at Boots. However they have felt their products are aimed at the 16+ market, and decided it was time to give the younger girls more options than the 17 counter. They have named their tween range Scarlett & Crimson, and teamed up with the fiction books, to create products based around those characters. They've kept the ethos of rock music, butterflies and skulls alive in the packaging (all the basic elements of teen rebellion).
The idea is to offer younger kids products that will enhance rather than disguise their natural skintones, so rather than heavy foundations and thick pigments the range combines mineralized shadows and glittery eyeliner.
I like the look of the Totally Nailed set which features iridescent shades of lilac, and hope they'll be of the same quality as the varnishes in the Ruby & Millie range.
It's a nice idea and they look very delectable. I can't believe we're getting Christmas gift sets already though- it's only mid October!
