Beat the 'balding shine' with Crystal Clear No Shine Serum

As a woman genetically disposed to excess hair, the issue of baldness isn't one that directly affects me. However there are various men in my life who have to deal with this issue, whether it's a receding hairline or an empty pate.

Now I'm not sure whether those who are completely bald are seriously worried about shine, but the press release suggests they are- and resort to makeup and talcum powder to disguise it. I suppose there's nothing wrong with mattifying the area- after all, I powder my T-Zones to stop shine.

No longer do they need to use powder for their pate, there's now an uber expensive potion that they can rub into their skull. The serum contains a varietty of paraben free oils and active ingredeients to reduce flakiness and shine. It seems slightly excessive to me, and I wonder if products like these are pandering to mens insecurities, in a similar way that cellulite creams are aimed at women.

True, it doesn't pretend it will help regrow your hair, but it's certainnly expensive for a glorified head primer. What do you think- know any men who will be rushing out to buy this?

£29.40 from House of Fraser

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