Trend alert: mood beauty

"Mood beauty" makes me think of mood rings and products like the one at left, Too Faced's Mood Swing Lip Gloss, which are said to change colors with your mood. (Typically predicted by the temperature of your skin.)

But the new generation of mood beauty products that retailers hope will help the industry turn around in 2010 are supposedly smarter than that. They go beyond predicting your mood, beyond "influencing" your mood like aromatherapy to actually affect your neurotransmitters and change the way you feel. So they say.

Neurocosmetics are setting their caps toward holistic health and improving the quality of sleep in particular.

"It is claimed that the ingredient Idebenone, a classic skincare active, also has the ability to stimulate information transfer across the corpus callosum (the membrane separating the right and left brain hemispheres).

The product is therefore claimed to help boost the neurotransmitters serotonin and dopamine to create a feeling of well-being and stress reduction," according to cosmeticsdesign-Europe.

It's an interesting place where holistic health and science, often at odds, come together. I'm keen to see how consumers fall on this one. Would you buy mood enhancing beauty?

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