Will you buy fewer cosmetics in 2009?

According to a survey of 600 American women ages 25 and up, these ladies will be reducing spending on cosmetics by 8.7 percent in 2010.

"In personal care, consumers plan to spend less overall, but indicate they will remain loyal to brand names," said David Garfield, a managing director of AlixPartners who conducted the survey. He told WWD that while consumers have been "value shoppers" in 2009, "they have evolved into 'value-hunters, tracking down deals and perceived value."

Personally, I'm trying to pare down my beauty routine in order to be using fewer chemicals on my skin. But this doesn't really mean I'm spending less because often healthier organic products are more expensive.

What about you? Are you cutting back on cosmetics in the new year?

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