Bizarre Beauty: Cheetos Lip Balm

I'm not sure if you have Cheetos in the U.K., but they're crunchy cheese puffs covered in an unholy orange powder that sticks in your teeth and gets all over your hands and clothes. I'm not saying they're not delicious, but they're nothing that you'd think of in terms of any sort of oral health or beauty aid!
And yet! Apparently there is a market for Cheetos Lip Balm! It took me a little while to come around to different flavors of Lip Smackers like Dr. Pepper, which have obviously become cult favorites, so maybe I'm missing something here? If you think I am, you can get this new lip balm at Claire's boutiques. Just, please, please don't wear it on a date!
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