What beauty category do you consider your highest priority? According to sales figures in today's WWD, it's likely mascara and eye cosmetics.
Last year, while many categories remained flat - neither gaining nor losing sales - sales of false lashes grew 6.2%. And sales for eyelash growth stimulators are growing by the double digits, expected to create a $1 billion industry soon. We certainly have no shortage of mascara and falsies reviews here on KissandMakeup for those going the more traditional route to longer lashes.
But do you really spend the most on your eye cosmetics? I would have guessed hair products or lip gloss would be the faster growing category - perhaps because those are the products I'm most likely to splurge on and replace each season. Vote in our poll, below!
[Image: Source]
