Erectile dysfunction isn't the topic of the average pub conversation, but it is something that affects many men a year, and can lead to much misery and unhappiness. Research has shown that i affects 25% of men aged 18-59, which is far higher than expoected, and the amount of people who actialy seek help is actually around 10%, meaning many people suffer an dfall through the gap. It's a verys ensitive subject, so people aren';t seeking help, and many sufer in silence.
Boots want to end that and have joned forces with Dr Colm O'Mahony to release a line of prodicts designed to target permature ejaculation. It's called MyErex and is deisgned to help combat the problem on three fronts- with Dealay style products such as condoms and lubs which feature an anaesthetric gel to numb the area, with sachet drinks that help boost blood circulation- and with a brand new first to market device to help retrain the area.
Called the Boots Sexual Wellbeing Delay Device, you get a handheld small white gadget that looks a little like a vibrator. It's slightly ridged and featuredraised nodiels along the device, and has an integrated battery. You use it in conjunction with the Stop Start technique,m and research has shown this to be more effecttive than the other options avilable, such as therapy and couple work. The results (based on a sample of 26 people) show that men report lasting 11 times longer after 6 weeks of use, compared to the average 4 times longer that other methos achieve.
I think it's a great product and hope it wil help ease suffering. I like th efact it's packaed in a masculine way, and that Boots have provided a helpful online service where they give you advice and cxan even arrange a one to one consultation with you. Threy say that they think most sales will be online- and I can't wait to see the figures as they come in.
Get more info on MyErex from Boots here, as well as health advice.