Maybelline New York unveiled its Spring collection (yes another one) this week - among the products was this One By One Mascara.
Apparently the wand has over 300 bristles on it, which is supposed to thoroughly coat and separate lashes.
It looks a bit bulky to me - I can just imagine having mascara all over my eyelids - but I guess I'll have to reserve judgement till I try it!
The range will be out mid-January priced £8.49.