Now Orlando Bloom's a daddy (his Victoria's Secret model wife Miranda Kerr gave birth to their son Flynn a few weeks ago) he needs to be earning enough to keep them in organic babygros - luckliy he's just been signed as the new face of Hugo Boss!
He had his reservations apparently - because he's a 'serious' actor and all that, but then he said the bosses changed his mind - Orlando told WWD they said, "It's about a unique quality of independence and freedom, open minds and free souls and all of these [sorts] of ideas," he explained.
"And I was like, well, that's kind of cool. I'm a guy's guy. I'm not really a fragrance kind of guy. Suddenly, it was like, yeah, I can see how this could fit. It doesn't stray too far from me."
And he adds, "The way we shot the commercial, it's like a secret moment. It is like the moment before the camera rolls."
I'm looking forward to seeing Orlando's secret moment - are you?