Yves Saint Laurent Belle d'Opium ad banned for 'simulated drug use'
The advert for Yves Saint Laurent's Belle d'Opium perfume has been banned by the Advertising Standards Authority for apparently portraying a woman who appears to be under the influence of drugs.
In the ad the model spins around in a rapturous state, and runs her finger along the inside of her forearm which, according to the watchdog, "could be seen to simulate the injection of opiates into the body".
YSL meanwhile say that the advert merely represents a woman who is "addictive and seduced the viewer to become this addiction", didn't intend to use drug imagery in the ad, and that it hadn't drawn any other interpretation during their consumer research.
So what do you think? Watch the banned ad above and tell if you think they overreacted.