If you're a true make up connoisseur you've probably heard of Poppy King - she started her own lipstick company at 18 and wrote a book called Lessons of a Lipstick Queen - but if you haven't you'll know who she is pretty soon, because she's teamed up with Boots No7 to create a new line of lipsticks.
There are seven in the range; red, pink, rose, blackberry and 3 nude shades, all inspired by the top seven reasons why women wear lipstick including: Power (rose), Seduction (blackberry) and Confidence (nude).
If you're hesitant about wearing strong shades of lipstick (and most of us are) this line is definitely for you: the products in this range are specially formulated to make wearing bold colours easier. Each colour is available in a lipstick or a lipgloss.
Oh and we have to give a special mention to the awesome packaging: it was inspired by Marilyn Monroe's beauty spot. Amazing.
Lipsticks are £12 each, and lip gloss is £11, and they hit Boots in March.