I came across a review of Technic's Prime It a few days ago and I instantly thought it was a Benefit product. I soon realised it wasn't, but I was still convinced it reminded me of something...
A scope of Benefit's website proved I was right - Prime It has an extremely close resemblance to their That Gal brightening primer: right down to the packagings scribbled clouds, the wonky name in quote marks and the sunrise. Since Benefit is not just reknowned for their bestselling products, but their quirky, irreverent package designs, I'm sure they aren't too happy about it. Then again, imitation is the sincerest form of flattery, right?!
What are you guys' thoughts?