Zara told you all about The Karen Alder Trust's red lipstick earlier, the proceeds of which all go to The Prince's Trust.
We came across this behind the scenes video which gives a backstage peek at the photoshoot for the celebrity endorsed campaign.
Check it out above to hear why Kara Tointin, dubstep queen/singer Katy B, celebrity hairdresser James Brown, Emma Willis and, er, Jodie Harsh (among others) are lending their support to the cause, and watch them pout like there's no tomorrow.
Oh, and buy the lipstick here.