The Web has been buzzing about Aerin Lauder's new lifestyle brand Aerin LLC. Unsurprisingly one of the first announced endeavors is an "Aerin" beauty line to be sold at Estee Lauder counters.
"I look forward to pursuing my vision to create the AERIN brand," Lauder said. "As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand's style and spirit."
Since 2004 Lauder has held the title of Senior Vice President, Creative Director of Estee Lauder, her legendary grandmother's company. As she pursues her lifestyle brand, she will continue in the roles of Style and Image Director, creative consultant and brand ambassador at the cosmetics company.