The guys at Vaseline don't miss a trick do they? With a clear insight into what their customers want they've introduced Marmite flavoured lip balm to their Lip Therapy range.
We all know that Marmite is a love or hate thing (we've all seen the adverts) but I can't help but feel that even fans of the sandwich spread (of which I am not) won't want it spread on their lips.
Apparently the limited edition brown tinted balm (with a hint of shimmer) is rich in B vitamins and 100% vegetarian.
Lauren Brooking, Vaseline Brand Manager said, "I am delighted to welcome Marmite to the UK's much loved Vaseline Lip Therapy range. Love it or hate it I think the distinctive partnership will bring many benefits to lip balm users. Try it - you never know, you might just like it."
Maybe we should then? It's available from today at £1.99.