vaporizor_white_gardenia_petal_perfume.jpgThe Kate Effect strikes again!

We revealed on Tuesday that Kate Middleton smelt of Illuminum's White Gardenia Petals fragrance when she finally walked down the aisle to marry Prince William on Friday... but if you didn't get it then, you probably won't now, because it sold out worldwide within a day, just like we predicted.

The brand's head Michael Boadi said in a statement, "I am both thrilled and honoured that [Kate] chose to wear White Gardenia Petals."

We bet he's even more thrilled that there are now waiting lists a mile long for the £70 perfume!