Revlon has created a 60-second, film-noir inspired commercial for its new Grow Luscious Mascara. The commercial was shot in black and white and stars brand ambassador Jessica Biel and Pharrell Williams. The mascara is a thickening formula with a tapered brush designed to coat each lash individually.
It comes in Blackest Black and Blackened Brown in regular and waterproof formulas, and regular Black in just the regular formula. It hits shelves in the US this month for $7.99 and the UK in August.