It's getting increasingly more important to do our best to take care of our planet - looking out for organic and sustainable beauty products is a great step in the right direction, but one of the many problems we'll be facing in the future is a water shortage - before you panic, don't: our favourite bargain beauty brand Soap & Glory have come to the rescue to help us to stop wasting water.
They worked out that even leaving the tap running while you're brushing your teeth can waste up to 6 litres of water - so can you imagine how much you must waste in the shower? I was in there for 20 minutes the other day! Shameful.
So to help us be more water concious, Soap & Glory worked out that we really only need to spend two minutes in the shower to get everything done and launched a new initiative based on their discovery: the 2-Minute Rinse™! Awesome idea, and I love a timed challenge.
To get involved, check out their facebook page here to download their app so that you (and everyone you know after you send them this link) can upload your own 2min rinse and win lots of cool prizes.