When a product sells out within days of its release, you know that there's something in it, and you should probably be in line - well Olay's new Professional Anti-Wrinkle Kit sold out in 39 minutes.
Yes, thirty nine minutes. Phew.
The kit is made up of range of skin care products which were not only specifically designed and formulated with a panel of world-leading independent dermatologists, but also tested by a panel of women aged between 40-65 over a period of six months, which proved that the formula is as effective at reducing wrinkles as Retinoic Acid, a prescription-only form of vitamin A. Very impressive, I'm sure you agree.
The kit, which includes Age Defying Day Moisturiser SPF30, Wrinkle Smoothing Cream, and Deep Wrinkle Complex - all designed to be used in conjunction together - is back in stock and here online at boots.com right now for £44.99 - but probably not for long so get there quick!