Having a line of lipsticks seems to be the new trendy thing right now - next up is stylist Rachel Zoe who has teamed up with new lipstick brand Exude.
This isn't just any old line though - they're hoping to "modernize the way women wear lipstick". How? Well the lipstick has a plastic tip that dispenses the product, so it keeps its shape in the heat and can be applied more accurately. Nice idea - but they look really weird, right?
So why lipstick for the fashion queen?
"I've been obsessed with lipstick since I was a little girl," Zoe told Style.com. "It's the easiest way to punch things up if you're tired."
Impressed?